Strategic, researched copy for your website and marketing assets turns high-quality leads into ideal buyers. Written by humans for humans.
Copywriting
Your copy has several big, important jobs.
It needs to show up in search engine results pages, keep your visitors engaged, provide them the information and answers they seek, and convert them into your business’ best customers. Having just any copy on your website isn’t enough. Customer-focused, on-brand copywriting makes visitors feel the messaging is speaking directly to them, building trust in your company and increasing conversions.
Website Copywriting
Website copy that is strategic, customer-centric, and on-brand has the power to not only attract the right visitors, but also to improve conversions. Clear messaging geared toward your ideal buyers drives action, turning website traffic into real sales.
Your website copy is crafted to provide the best customer experience, but also to attract search engine results. We write for humans, backed by keyword research.
Blog Copywriting
The purpose of a blog on your website is twofold:
- It provides your potential buyers with valuable information to help them make informed buying decisions, use your product or service better, and build trust in your business.
- It is a powerful tool in Search Engine Optimization, rendering your website more visible in search results pages, driving your organic traffic and attracting more targeted visitors to your website.
Website Copy
Star Building Materials
As a top supplier to the new home construction industry, Star Building Materials was in the process of redesigning their website to enhance their existing brand. They approached us for website copywriting to better connect with their existing and potential customer base.
After strategic discussions about the business’ goals, principles, and ideal clients, we provided copy that thoroughly represented the company’s voice and purpose.
Past Copywriting Work
Here are some of the wins our clients have experienced with our copywriting…
- Improved conversions through more targeted website messaging
- Increased organic traffic from strategic keyword research and usage
- More consistent marketing efforts using clear, customer-focused messaging throughout various media and campaigns
- Attracted new customers and grew their business
- Nurtured existing client relationships with targeted, value-add blog posts
Website Copywriting
- 60-minute brand discovery & strategy call
- Keyword research & competitive analysis
- Brand voice & language outline
- Optional past customer interviews (up to 3)
- SEO powered copywriting for up to 8 website pages
- Clear documentation for your website designer
- Up to 2 rounds of complimentary edits
Whole Site: $7,500
Individual Landing Pages: $1,450 each
Timeline: 3-6 weeks
Terms: 50% deposit up front, 50% on delivery
Blog Copywriting
- Keyword & competitor research
- SEO powered custom copywriting
- Internal linking opportunities
- Formatting recommendations (for SEO and screen readers)
- Repurposed versions for social media as needed
- Up to 2 rounds of complimentary edits
Regular (1,000 words): $550
In-Depth, Long Form (2,000+ words): $1,250
Timeline: 1-2 weeks per blog
Terms: 50% deposit up front, 50% on delivery
Prices are in Canadian Dollars.
Impactful copywriting that converts readers into buyers