Social media engagement and community building turns followers into buyers and buyers into advocates.
Social Media Management
A strategy-driven social media plan builds a community of ideal buyers for your business.
Buyers who engage with a brand on social media spend 35-40% more on their products and services. When your social media is driven to engage, educate, and nurture your audience, it has the power to convert followers into buyers for your business. By defining your ideal buyers and building a content strategy that aligns with their needs, your social media platforms are a powerful stage on which to connect with your audience.
Building a Social Media Strategy
To create targeted, engaging content for your social media platforms, it is important to consider how your posts will align with the needs of your ideal buyers. Throwing random posts about your business out into the void will reach no one. A strategy helps put focus and intent into every post we make to ensure the right people see it, engage, and are driven to take action.
Do you want to generate higher quality leads, improve brand awareness, and enhance loyalty in your audience? Do you want to know what your competition is doing and how you can set your business apart?
Defining your objectives and breaking them down into real metrics will help drive the type of content you need to publish and where you need to reach your ideal audience.
Amplify Your Reach & Drive Engagement on Social Media
Your audience is as unique as your business, and social media is a powerful platform on which to build relationships. Today’s consumers buy from businesses whose values align with their own, are educational and entertaining, and who engage with them holistically.
Benefits to using social media in your marketing plan:
- Expand your reach by meeting your target audience where they already spend their time
- Refine your audience through targeted messaging and solutions to pain points
- Increase brand awareness; attract new potential buyers
- Build connections with your audience that turn into brand loyalty
- Learn about new product and service opportunities for your business
- Improve your organic search engine results and website traffic
- Generate high-quality leads and increase sales
Full-service Social Media Management
Your monthly service includes the following
Account Management
Posting to social media needs to be consistent to be successful. Your accounts will be properly optimized and posts will maintain a frequency that educates, engages, and drives action in your followers.
Original Content Creation
All content created for your social media posts is original content, with stock imagery only used where absolutely necessary. AI plays no part in content creation.
Community Management
Engagement is key on social media, and your community should be nurtured. Responses to comments and messages will be managed on your behalf, encouraging audience growth through organic activity.
Measurable Results
We’ll work together to define the key metrics relevant to your business goals and develop custom reporting for regular analysis of results and opportunities.
“
It’s a dialogue, not a monologue…Social media is more like a telephone than a television.
“
Amy Jo Martin
Social Media Strategy
- Define measurable objectives for social media success
- Research & define target audience
- Choose ideal social platforms
- Competitor analysis
- Social media account setup (if needed)
- Outline content strategy for each platform
- Define brand voice
- Social media profile optimization
- Develop overarching content strategy to meet measurable goals
- Determine organic vs paid ad strategies
$2,250
Timeline: 2-3 weeks
Terms: 50% up front, 50% on delivery
Social Media Management [Organic]
- Organic social media account management
- Content creation
- Graphic design & video editing for posts included
- Post copywriting
- Editorial calendar content proposed in advance
- Custom content plan
- Consistent posting with appropriate frequency
- Community management & engagement
- Reputation monitoring
- Analytics & reporting (monthly)
$1,300/mo
Terms: due in full by the 1st of each month
Social Media Management [Paid Ad]
- Paid ad campaign management
- Content creation
- Graphic design & video editing for campaign ad posts included
- Full ad campaign copywriting
- Campaign performance monitoring & management
- A/B testing & optimization
- Response management
- Analytics & reporting (monthly)
Per campaign:
$1,100 for content creation
$400/mo for ongoing ads management
Terms: due in full in advance, by the 1st of each month for monthly management
Prices are in Canadian Dollars.
Reach new buyers with a strong social media presence