Higher conversion rates don’t just happen. A strategically optimized buyer’s journey map will not only find and convert your ideal buyers, but keep them coming back.
Buyer Journey Optimization
Skyrocket your conversions with a fully-mapped, laser-targeted buyer’s journey.
Your buyers don’t make decisions overnight. We map out the full journey your customers take, from the first click to beyond the closed deal, so you can deliver the right message at every step.
What Is the Buyer Journey?
A Buyer Journey comprises the various steps a potential customer takes from the moment they hear about your company through to the time they make a purchase, and even their experience with you after purchase. Optimizing your buyer’s journey allows you to control the narrative surrounding the buyer’s experience, refine and tighten your targeting for better conversions, and ensure that buyer not only comes back to buy again, but also recommends your business to others.
Benefits to Optimizing Your Buyer’s Journey
- Define exactly who your ideal buyers are and where to find them
- Clarify your prospects’ expectations on what your company provides
- Heighten conversion rates with your ideal buyers
- Aligns your marketing efforts with the buyer’s needs at each stage of the journey
- Reduces marketing campaign overspends
- Ignites growth and profitability in your business
Buyer Stages We Map
Awareness
Consideration
Decision
Retention
Buyer Stages We Map
Awareness
Consideration
Decision
Retention
Awareness
Awareness is the very beginning phase of a potential buyer’s interaction with you. Before they can buy from you, they need to know you exist. But before you can show them you exist, you’ll need to understand exactly who your buyers are by determining your Buyer Persona(s). Once you know who your potential buyers are, you will have a better idea where to find them, and the key to marketing your company to them is to meet them where they are. In this stage of Buyer Journey Optimization, we develop your Buyer Persona(s) and research the best platforms on which to reach them.
Consideration
Now that your potential buyers have heard about you, we need to educate them on how you solve their pain points. At this stage, your potential buyers are conducting research and collecting information about the product or service in which they need. This is your opportunity to provide them with the information they need to make their buying decision.
Decision
The decision stage of the buyer’s journey is the phase in your funnel in which your potential buyers have made a decision whether or not to purchase your product or service. This is a crucial step in the journey as it is the moment when the buyer converts into a paying customer or chooses your competitor.
Retention
This is an oft forgotten stage in the buyer’s journey. Once a buyer makes a purchase with your business, many consider the conversion finished and move onto the next potential buyer. However, this is a missed opportunity to build further on your relationship with the buyer to drive repeat sales and even turn buyers into promoters.
How we’ll optimize your business’ buyer journey
Marketing Audit
If you’ve been in business for a while, we’ll begin with an audit of your existing marketing efforts and any existing journey mapping you may have in place. This helps us determine what’s working and what isn’t for your business before we move on.
Buyer Persona Profiles
Through research and any available past purchase data, we’ll work together to define precisely who your ideal buyers are and develop clear profiles of each type of buyer. Depending on the type of business you have, you may have one buyer persona or several.
Buyer Journey Map
Using detailed information from your buyer persona(s), we map out the four stages of your buyer’s journey, including what your prospects’ needs are and how to market your company to them at each stage.
Content Strategy & Asset Plan
We’ll work together to develop a strategic plan of the type of content you’ll need at each stage and when. This includes messaging frameworks for each stage of the journey to ensure you’re reaching your audience effectively.
Marketing Funnel Blueprint
Each of your business’ buyer personas encounters will have a unique path to purchase. We’ll develop a clear marketing funnel blueprint to see at a glance the various touchpoints each persona will have with your company. This allows us to mark conversion points and ensure successful prospect flow.
Channel Strategy
As part of the marketing funnel blueprint, we’ll define the most ideal channels in which to place marketing efforts for maximum conversion.
Retention & Loyalty Strategy
Your buyer’s journey should include a strategy for after-purchase care and nurturing for existing buyers. We’ll work together to establish a clear post-purchase plan to turn buyers into repeat customers.
Metrics & Measurement Plan
We’ll establish detailed reporting to track the right metrics for your conversion and retention goals.
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Customer experience isn’t an expense. Managing customer experience bolsters your brand.
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Stan Phelps
Complete Buyer Journey Mapping Package
- Buyer persona profile(s)
- Complete buyer’s journey map including how to market your company through all four stages
- Content strategy & asset plan, including messaging framework for each stage
- Marketing funnel blueprint including prospect flowcharts
- Channel strategy outline
- Retention & loyalty strategy
- Metrics & measurement plan to track detailed results
from $9,500
Timeline: 6-8 weeks
Terms: 50% deposit up front, 50% on delivery
Prices are in Canadian Dollars.
Start converting better leads more often