Buyer Personas eliminate marketing uncertainty and guide business decisions to improve lead generation, lead conversion and build brand loyalty.
Buyer Persona Development
Define and understand your ideal buyers better for more effective targeting and improved lead conversions.
A buyer persona is a fictional representation of your ideal buyer or buyers, designed to provide guidance for your audience targeting, overall messaging, and lead nurturing. By defining your buyer persona(s), your marketing efforts are more efficient and controlled.
Businesses can have more than one persona to represent distinct groups of buyers. As and example, a product-based business may have one persona for individual consumers, and another for wholesalers. Both of those personas require unique approaches to their messaging, as they buy differently and for different reasons.
Why You Need Buyer Personas
Whether your buyer is a consumer buying for personal use or a company purchaser buying wholesale, it is a person making the decision. Buyer personas help you:
- Form targeted messaging that addresses specific pain points
- Create a highly-tailored content strategy
- Meet their unique needs through targeted nurturing campaigns
- Be more relatable to your prospects and build trust
- Convert leads more efficiently
- Optimize marketing budget spend
Buyer Persona Development Process
We start with a discovery call that identifies your current business goals, the challenges you’re facing with your marketing, and what results you hope to achieve from your buyer personas.
We’ll review some of your existing marketing efforts and content to assess where you may be facing challenges reaching the right audiences. We’ll also discuss key metrics that will determine success in the implementation of your buyer personas in your marketing and communications.
Key contacts from within your organization, as well as past customers or current users, can provide highly valuable insights into who your ideal buyers are and how to reach them effectively. We’ll identify who these key contacts are.
I will meet with these contacts at their convenience via phone, video call, or in-person to collect these insights. The information they provide will help us determine the scope of our persona development and address important buying patterns or traits.
Additionally, I’ll conduct in-depth research using your provided collateral, the data collected during the key contact interviews, and competitive analysis to create a comprehensive list of data. From this data, your buyer personas begin to take shape.
From the research conducted in the previous step, your buyer persona(s) are developed into one or more unique individuals that represent distinct buying groups.
Once your persona(s) are fully developed, I present them to your team and review them together. We’ll refine and finalize each persona to fit your business goals and target metrics. Comprehensive documentation is delivered to your team that can then be shared with relevant stakeholders within your organization, such as sales, marketing, and customer service teams.
Get Your Free Buyer Persona Guidebook Instantly:
“
Marketing is about understanding people’s needs and wants, and giving them what they want in a way that makes them feel good about it.
“
Seth Godin
Buyer Persona Development
Package
- In-depth market research & competitor analysis
- Interviews & surveys with real customers
- Identification of individual personas, as well as negative personas
- Demographic, psychographic, and behavioral profiling
- Recommendations for content strategy & messaging
- Comprehensive persona documentation
- Team training available
$3,500
Timeline: 4-6 weeks
Terms: 50% deposit up front, 50% on delivery
Prices are in Canadian Dollars.
Cut out the guesswork to find the right leads on the first try