High impact campaigns that attract and convert qualified leads for your business or event.
Lead Generating & Nurturing Campaigns
Has your business struggled with attracting new leads? Not sure where to find them?
Buying processes are everchanging in our digital world, and finding the right leads for your business, event, product, or service can be challenging. Knowing where to find them, how to reach them, and how to convert them is important to successful lead generation and lead nurturing campaigns.
What is a Lead Campaign?
Lead generation and lead nurturing campaigns are targeted marketing efforts, typically data-driven, to find, attract, and convert new buyers for your business or event. Each campaign will have its own unique goals, buyer’s journey, and methods of communicating with potential and existing prospects.
Lead generation campaigns typically attract brand new contacts that may or may not have previously been aware of your business, while lead nurturing campaigns guide leads through the buying process toward making a purchase or taking an action.
Lead generation/lead nurturing campaigns are ideal for:
- Attracting high-quality prospects that are an ideal match to your product or service
- Keeping your sales pipelines active and consistent
- Using data to strengthen new leads and improve ROI
- Improving sales cycle efficiency by reducing the time buyers take to convert
- Growing an email subscriber list for ongoing pre-purchase and post-purchase nurturing
- Building authority and trust in your business
- Supporting long-term growth for your business
- Aligning sales and marketing teams
Lead Campaign Process
Each campaign is unique, but consist of (and are not limited to) the following process steps.
Define Goals & Target Audience
For each campaign, we map out what we expect to achieve and identify your ideal target audiences.
Develop Campaign Strategy
We’ll work together to develop a strategy for your campaign, including a complete marketing plan for attracting, nurturing, and managing leads.
Content Creation & Execution
Your campaign’s content will be fully developed and launched to our predetermined channels based on our campaign strategy.
Performance Monitoring & Optimization
We monitor the results of your campaign and provide optimizations where needed to maximize outcome.
Lead Generation Campaign
New Home Construction
This campaign was developed during a time the new home construction industry had been experiencing low sales and uncertainty. Economic issues were affecting buyers’ willingness to move forward with the purchase of a new home, and our goal was to stay top-of-mind throughout this period.
We developed an awareness campaign that would remove some of the negative assumptions about brand new homes and give potential buyers a way to feel more comfortable with working with a home builder. The result was a massive, city-wide scavenger hunt that was executed over a nine-week period in the fall.
The event generated hundreds of new, very engaged leads, and even converted dozens of new home sales during and shortly after the event.
Click below to view the case study and learn how this campaign exceeded our original goals for the campaign:
Lead Campaign FAQs
It really depends on the nature of the campaign, our goals, and our timeline of execution. For the average campaign, we can begin to see results in 1-3 weeks after launch.
Although not absolutely necessary, having a CRM (Customer Relationship Management system) in place is ideal as it gives us the ability to track important information about the leads that come in from your campaigns, including where they came from, what stage of the campaign converted them, and other helpful details about them. A CRM will create a smoother lead management process and allow both sales and marketing teams to have a seamless transition for your leads.
Absolutely. I am happy to work collaboratively with your existing team to create an effective strategy and execution for your campaign.
Your campaign strategy is developed using existing data (where available) and market research to ensure we are targeting the most ideal prospects for your business. Through targeted messaging, compelling content, and results analysis, we are able to target the types of leads you are seeking and optimize as needed to convert the right people.
“
Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.
“
Brian Tracy
Lead Generation / Nurturing Campaign Package
- Audience & persona research
- Campaign strategy development
- Complete ad & organic content creative
- Landing page creation
- Lead magnet content creation
- CRM & email integration
- Tracking & reporting
- Optimization
from $5,200
Timeline: 4-6 weeks
Terms: 50% deposit up front, 50% on delivery
Monthly Ongoing Campaign Management
- Monitoring of campaign results
- Execution of nurturing campaign components
- Optimization of content, stages, funnel adjustments
- Campaign scaling or adjusting to meet changing demands
- Ongoing reporting & analysis
- Multi-channel management
$1,800/mo
Terms: due in full prior to 1st of each month
Prices are in Canadian Dollars.
Fuel your sales funnel with consistent leads