New customers are searching online for your product or service. Be sure you’re found.
Search Engine Optimization
Google and other search engines are consistently changing how they determine which websites show up in their search results. This ensures that the searcher is being shown exactly what they’re looking for and getting the answers they need to make educated buying decisions. Getting your website into the top rankings of search results takes a variety of strategic SEO tasks and ongoing management to ensure you reach the top and stay ahead of your competitors. The result is a website that attracts exactly the right type of visitors that can turn into ideal buyers.
What Is Search Engine Optimization?
Search Engine Optimization, or SEO, is the process of increasing your website’s visibility in organic search results. In addition to increasing your appearance in search results, the process of SEO, when done correctly, also attracts your ideal buyers through targeted keywords and ongoing research to stay on top of search trends.
My SEO Process
SEO Analysis
I begin with a full audit of your website’s performance and current keyword ranking status. We’ll also evaluate 1-2 of your competitors.
Outline Best Path Forward
From the audit results, we work together to determine where to best align our efforts to build long-term success for your business.
Choose SEO Package(s)
I have built my SEO packages in an a-la-carte format so you can choose only the services you need.
Build & Optimize
Based on the audit results and package(s) selected, I optimize your website and build the tools needed to maximize your success.
What Factors Impact SEO Success?
Success is determined by a large number of factors that are everchanging based on search engine algorithms. However, here are some foundational factors that at minimum should be implemented:
Website Performance
Your website must be efficient in terms of speed and load times, but it also must be optimized for mobile viewing first.
Value of Content
Website visitors are looking for answers to questions and valuable information to help them make informed buying decisions. Your website’s content should present the type of information your ideal buyers are looking for, and do so in a user-friendly manner.
Technical SEO
This is behind-the-scenes stuff. Your website should have the right settings in terms of website code, meta information, image tags, schema markup, and more.
Of course, there is much more to SEO than these three factors. But, by ensuring these items are set properly, optimized, and regularly monitored, you will see noticeable results in your website traffic and conversions.
“
SEO is not about gaming the system anymore; it’s about learning how to play by the rules.
“
Jordan Teicher
SEO Analysis
A one-time full analysis of your website to determine your needs. Great for businesses who want to DIY their SEO but need guidance.
- Assess current keyword ranking status & website performance
- Identify ideal target keyword list, prioritize order
- Review existing content; analyze its alignment to ideal keyword list
- Evaluate 1-2 of your competitors to identify keyword gaps, campaign efforts, & opportunities
- A list of up to 10 topic suggestions for future SEO content creation
- Complete list of actionables
$1,500
Timeline: 3-4 weeks
Terms: 50% deposit up front, 50% on completion
SEO Starter [Monthly]
Foundational work for new companies, and companies that have not previously done focused SEO work
- Data tracking/KPI strategy & setups
- On-page & technical SEO
- Keyword strategy
- Optimization for social profiles, Google Business Profile/Bing Places
- Creation of 1 new SEO-focused blog or similar content piece per month
- Content optimization of existing content for 1-2 pages per month
- Link building strategy
- Monthly ranking & traffic reporting setups
$900/mo
Timeline: Tasks completed monthly
Terms: Monthly fee due in full prior to the 1st of the month, minimum 6 month commitment
SEO Growth [Monthly]
Ideal for established companies that have an existing SEO presence but want to grow further
- Everything in Starter, plus…
- Ongoing management of technical/on-page SEO
- Business directory optimizations & Google Business Profiles (where applicable)
- Link building strategy, internal/external
- Creation of 2-3 monthly SEO content pieces (eg. blog, landing page, guide, case study, etc.)
- Content optimization of existing content for 3-4 pages per month
- Content updates for product pages (where applicable)
- Monthly reporting & strategy call
$1,500/mo
Timeline: tasks completed monthly
Terms: monthly fee due in full prior to the 1st of the month, minimum 6 month commitment
Prices are in Canadian Dollars.
Attract better traffic to your website