Strategic, research-backed, cleverly designed brand identity design that connects your business with your ideal buyers.
Visual Identity & Logo Design
Your business deserves a visual brand identity that is easily recognizable and distinguishes you from the competition.
When we think of brand identities, we typically think of logo design. While your business’ logo is an important part of its brand identity, it is only one component to a larger overarching theme. Your brand’s overall design should express consistency across all forms of media, from your website and marketing materials to your social media and communications.
What a brand’s visual identity includes:
- Logo design
- Primary & alternative variations
- Favicon/icon design
- Dedicated colour palette(s)
- Typography
- Visual & imagery theme elements
- Patterns
- Recommended audio/visual treatments
- Tone and voice
- Brand Guideline Document
The Importance of a Strong Visual Brand Identity
If you’ve ever done a Google search on logo design in certain industries, you’ll be inundated with hundreds of logos that all look the same. As an example, the real estate industry is unfortunately saturated with clipart house logos. You can’t distinguish one company from another.
This is one of the biggest reasons your logo and visual identity should be unique. If you look like every single competitor in the marketplace, your audience likely won’t even notice you. You’ll have no personality and no unique connection to your ideal buyers.
A strong visual brand:
- Connects emotionally with your audience
- Visually distinguishes you from your competition
- Creates consistency across all forms of medium, making you recognizable
- Attaches your business’ solutions to your buyers’ pain points
- Builds trust in your company
- Increases your company’s perceived value
Why Work With Me on Your Logo / Identity Design
- AI and Canva are never used in any step of development; your logo should never be an iteration of other logos on the Internet.
- I develop your logo organically using old-fashioned paper and pencil sketches, creating truly unique concepts for your logo design.
- Because of this, your logo / identity concept can be trademarked or copyrighted. AI and Canva generated logos cannot.
- I take the time to understand your brand story, business values, ideal buyers, and competitive landscape. Your logo will connect with your audience in a way your competitors' don't.
- Your logo files are supplied in a wide variety of media formats to ensure you have the proper file for all uses. This includes large-format billboards, digital screen, video, and other applications.
- I create an environment of collaboration with my clients. We work together on a common goal to boost your brand's value, profitability, and scalability.
My 5-Step Logo / Identity Design Process
Visioning
Personification
Sketch Concepts
Review & Refine
Final Design & Delivery
1. Visioning
We discuss your vision for the business, product, event, or promotion for which the logo will be created. How do you differ from your competition? How do you expect your logo to be perceived, and how will it represent your goals?
2. Personification
We will discuss how to personify your logo. A series of questions will be asked to extract the meat of the vision for your logo.
3. Sketch Concepts
I will take away all of the goods discussed in the first two steps and create a series of sketch concepts. These sketches are done with good old-fashioned pencil and paper (no AI!) Icons, shapes, and rough lettering will be formed at this stage, and additional questions may be addressed if needed.
Once I have a solid set of 3-6 concepts, I will present these ideas to you for review. You’ll choose 1-2 from the options that will be refined for further consideration.
4. Review & Refine
At this stage, your chosen logo concept is created into a digital version in both one-colour (black) and any brand colours that apply. I will present these versions to you and outline the finer details of the logo’s elements and the reasons behind them.
At this stage, we refine the logo until we come to a decision on a final version.
5. Final Design & Delivery
Your final logo is prepared in a variety of formats and usage treatments, including any related icons or imagery. Your final logo package includes file formats for both print and digital uses, and a detailed guidebook on how to choose the right file for various applications.
File formats include vectors, JPGs, PNGs, and any other formats requested.
Past Logo Designs
“
Your brand is the single most important investment you can make in your business.
“
Steve Forbes
Logo Design
Package
- Primary logo
- Secondary logo
- Favicon/Icon
- Curated colour palette
- Typography selection
- Usage guidebook
- All files supplied in vector and raster file formats: AI, SVG, PNG, JPG, others as needed
from $900
Timeline: 2-4 weeks
Terms: 50% deposit up front, 50% on delivery
Complete Brand Identity
Package
- Everything in Logo Design Package, plus
- Graphic and imagery theme
- Brand pattern
- Voice, tone, and language guidelines
- Audio/visual treatment guidelines
- 1 Collateral design (eg. business card)
from $1,200
Timeline: 4-6 weeks
Terms: 50% deposit up front, 50% on delivery
Prices are in Canadian Dollars.
Elevate your brand value with a strong visual identity