Generate higher-quality leads, improved conversions, and impactful engagement with a data-driven, on-brand content strategy.
Content Strategy
Is your content aligned with your business goals? Are you attracting the right leads to become ideal buyers?
How viewers consume content is constantly changing, especially when it applies to buying decisions. Today’s buyers choose companies whose values align with their own, and those that speak to their specific needs in a way they can relate to. Effective storytelling, customer-focused information, and easy-to-consume solutions are the key to success in your content marketing plan.
Content strategies are ideal for:
- Targeted marketing campaigns
- Lead generation campaigns
- Increasing brand awareness
- Improving organic search results and rankings
- Reaping higher-quality results from content publications
- Building brand loyalty and customer retention
- Sales enablement
- Reputation management
Benefits to Creating a Content Strategy
- Eliminates wasteful spending on the wrong audience
- Attracts the right leads at the right time to convert into buyers
- Improves your overall search engine optimization performance by attracting the right searchers to your product/service
- Creates a guideline to maintain messaging consistency that is on-brand
- Moves leads through their buying journey more efficiently and effectively
- Clear goals lead to precise measurement of results and more effective optimizations
- Differentiates your business from your competitors
Content Strategy Development Process
Goals
Audience
Audit & Research
Planning
Optimization & Analysis
Content Strategy Development Process
Goals
Audience
Audit & Research
Planning
Optimization & Analysis
Define Goals
Whether we’re building a content strategy for your brand’s overall marketing efforts or for a specific campaign, defining your goals sets the foundation for your entire content strategy. This step also includes outlining your ideal KPIs for effective measurement of results.
Understand Your Audience
We identify your ideal target audience to achieve your goals using research and available historic data.
Audit & Competitor Research
If you have existing content that is currently in circulation related to this strategy, we’ll conduct an audit to ensure it aligns with your goals. We’ll also conduct research on any relevant competitors to source opportunities and bridge gaps.
Content Planning
Using the data we’ve collected in the first stages, we’ll develop a full content plan to meet your goals, including organic & paid media, ideal content channels, and funnel development.
Optimization & Analysis
As the strategy is executed, we conduct analysis using our established KPIs and optimize content as needed. Custom reporting is set up to ensure ongoing management of content results.
Handoff to Your Team
Once we have completed your full strategy & execution plan, It is handed off to your team for ongoing management, along with guidelines outlining responsibilities. If you prefer to have it managed for you, ongoing services are available, details below.
Content Strategy
Package
- Discovery & goal development
- Audience & persona research
- Content & competitor audit
- Keyword & topic research
- Content planning, mapping, & funnel development
- Editorial calendar
- Content guidelines
- Measurement & optimization
- Custom reporting
- Guidelines for your in-house team’s ongoing management
from $4,200
Timeline: 3-4 weeks
Terms: 50% deposit up front, 50% on delivery
Monthly Strategy &
Content Management
- Ongoing management, performance analysis, & optimization
- Ongoing content creation & publication
- Audience engagement & reputation management
- Funnel management & optimization
- Ongoing competitors & keyword research
- Custom monthly reporting
from $2,400/mo
Terms: due in full by the 1st of each month
Prices are in Canadian Dollars.
Convert your brand’s content into real buyers